Summary

Disney-2-Business is a BtB platform for showcasing and celebrating everything that is Disney. It is a magical day where nothing is business as usual. Instead, it is Disney as usual and Disney as usual, is not usual at all. The platform engaged all The Walt Disney Company stakeholders in the plans for 2016 regarding strategy, marketing, events and new film and product launches. Consequently we created a framework for improving relations between Disney and their partners.

What

Bi-annual partner meeting

Who

The Walt Disney Company Nordic

Where

Moltkes Palace

When

Apr. + Sep. 2015 / Apr. + Sep. 2016

THE PURPOSE

The Walt Disney Company Nordic wished to re-define the bi-annual partner meeting and create a framework that could be used in the years to come. The purpose was to inform Disney’s stakeholders about the portfolio for 2016 on strategy, marketing, events and new film and product launches.

– Inspiring and innovative day
– Creating a running theme
– Creating a sense of “wow”
– Providing entertainment

 

WHAT WE DID

With the keywords Business, Quality and Magic, we developed a creative universe Disney-2-Business. Disney is a unique kind of business. It is the business of dreams, marvels and magic. This is what we succeeded in communicating through Disney-2-Business. It was an engaging, inspiring and innovative day with different actors and acts to inspire all stakeholders and maintain their interest. The platform may very well be passed on to next year.

The Results

All Disney licensee takers were reminded of why they do business with The Walt Disney Company, Nordic, and were encouraged to grow their business together with The Walt Disney Company. Evaluations exceeded previous events with an average of more than one point on the one to ten scale.

We created a higher degree of interaction than the usual seven hours of one-way communication from the scene. We challenged the expectations for a normal presentation. We wanted to create magic and we did.

Please, contact us directly for specific insights and results.

Your hard work, creativity and attention to detail delivered an outstanding day for our business partners. So congratulations and a huge thank to Agenda Group from Disney!

Dan Dossa, Vice President Retail

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