CASESSPIES / COPENHAGEN PRIDEAgenda Group is the agency that Spies always uses, and we have solved many assignments for them that have made many Danes enjoy travelling. SARA LEE / SANEX SPONSORSHIPThrough a creative and strategic effort, Agenda group optimised and streamlined Sanex’s sponsorship of a series of fun runs. MALACO / ROSKILDE CINEMA 2010When Malaco needed sparring about a sponsorship of Roskilde Cinema at the annual Roskilde Festival, Agenda Group made people associate the brand with a better experience. SPONSOR MARKETINGActivate your brand’s potentialWhen used intelligently, a sponsorship is an exceptionally strong communication tool and a cornerstone in experience-based communication. When a sponsorship is implemented actively and you make it come alive, it has the ability to instantaneously make people associate it with your brand and your company. And they will also associate things with specific groups in an organisation. But this requires knowledge of how you make the most of a sponsorship. We are ready to help you with that. Advice that affects the bottom lineAgenda Group has extensive experience of sponsorships and corporate social responsibility campaigns. We provide advice all the way through the process from sponsorship strategy and selection to negotiation. We act as a strategic and creative partner in relation to development of sponsorship concepts, initiation and implementation of sponsorships. Obviously, we follow through on things and provide analyses. We constantly develop new knowledge about sponsorship marketing in collaboration with Omnicom Media Group. |

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