PROJECT FOX
- Experience the joy of driving

At the Volkswagen world premiere of the car Fox, Agenda Group created an event that is still remembered internationally and in Copenhagen. 21 visual artists from five continents redecorated a hotel in Copenhagen, which was transformed into a unique work of art with 61 rooms in different designs.

Through three intense weeks, 800 journalists checked in and enjoyed culinary, visual and professional adventures in a class of their own. But the publicity came especially from the 12,000 interested citizens of Copenhagen who attended more than 50 Danish and international music events and followed the transformation of Fox cars into mobile works of art.

Agenda Group implemented Volkswagen’s project professionally from idea and concept to logistics, planning and coordination. The media coverage in Denmark was multiplied by ten compared to what a traditional launch would have provided; in Europe it was multiplied by four. In other words, the project was a resounding success.

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